Collaboration with the American Express Brand in Lithuania

The brief

American Express cards are among the most prestigious in the market. In Lithuania, these cards were issued exclusively by Citadele Bank. We won the competition to implement American Express’s BTL (Below-the-line) materials in Lithuania. BTL is an advertising strategy where products are promoted through media other than mainstream radio or television, including direct mail campaigns, exhibitions, catalogs, and targeted search engine marketing.

Working with this brand has been a pleasure, featuring numerous exciting projects and international experience. Here, we present just a few examples from our extensive portfolio. We designed welcome packs, conducted promotional campaigns, and executed various sales support projects. We adhered to international standards while implementing local adjustments to achieve the best possible results.